As Hurricane Irma begins to dissipate, the other coast was functioning in full swing. The weekend entertainment included the US Open finals and Spring 2018 NYFW. As I watched the tennis and viewed the runway shows, the business approach of Marcus Wainwright of Rag & Bone captivated my attention. Once again, he strayed from traditional theatrics and engaged a group of street-stars to introduce the spring assortment. The major difference from last season was the addition and impact of their Iconic Customer.
Professional portraits were taken to represent the brand’s casual-chic downtown esthetic. As always, the 2018 NYFW garments included their highly praised leather and denim along with a fresh modern interpretation of a classic country plaid. A pink presence was found everywhere in the collection to make a vibrant flirtatious statement. The most inspiring part of the project was the method of compensation. The label graciously donated to a variety of charitable organizations in the participant’s honor. This is truly a tasteful expression of style at a time when the world could use a reality check in humanity.
Photography by Rag & Bone/Vogue